ROAS Break-Even Calculator
E-Commerce & RetailCalculate the minimum Return on Ad Spend (ROAS) you need to break even, based on your profit margin.
Break-Even ROAS
The minimum ROAS (revenue per dollar of ad spend) needed to break even on advertising.
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E-Commerce & Retail calculators
Frequently Asked Questions
How is break-even ROAS calculated?
Break-even ROAS equals 100 divided by your profit margin percentage. For example, a 25% margin means you need at least a 4.0 ROAS (every $1 of ad spend must generate $4 of revenue) just to break even on the ad spend itself.
Should I target exactly my break-even ROAS?
No — break-even ROAS means zero profit after ad spend. Most advertisers target a ROAS meaningfully above break-even to ensure ads are actually generating profit, not just covering their own cost.
Does this account for other costs besides product cost?
This uses your overall profit margin, so as long as that margin already accounts for product cost, shipping, and platform fees, the break-even ROAS will be accurate for total profitability after ad spend.
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