Marketing & SEO Calculators (44)
Marketing spend only makes sense when the numbers behind it are real, which is why this collection starts with a CPM calculator, alongside CPC, CPA, and ROAS tools for evaluating any ad campaign. Ad cost is covered platform by platform too, with dedicated calculators for Google, Facebook, TikTok, YouTube pre roll, LinkedIn, programmatic and display, Reddit, Pinterest, and newsletter or podcast sponsorships, plus a Google Ads budget planner for setting a real monthly spend.
Conversion and commission get just as much depth: a conversion rate calculator with dedicated versions for ecommerce, landing pages, SaaS free trials, sales calls, lead generation, affiliate links, app installs, email campaigns, and Google Ads specifically, alongside commission calculators for sales, real estate agents, insurance agents, financial advisors, recruiters, freelance subcontractors, affiliate marketers, and Amazon Associates. Round it out with an NPS calculator, bounce rate impact on revenue, SEO traffic value, email open rate and list growth, a funnel conversion rate optimizer, PR and media value (AVE), lead scoring value, influencer marketing ROI, social media posting ROI, marketing agency pricing, and a content velocity to rank calculator.
Ad Cost Calculator for Podcast Sponsorship
Estimate the cost of a podcast sponsorship ad placement based on downloads and CPM.
Open calculator →Affiliate Link Conversion Rate Calculator
Calculate the percentage of affiliate link clicks that result in a purchase.
Open calculator →App Install Conversion Rate Calculator
Calculate the percentage of app store page views that result in an install.
Open calculator →Bounce Rate Impact on Revenue Calculator
Estimate the additional revenue you could capture by reducing your website bounce rate.
Open calculator →Commission Calculator for Affiliate Marketers
Estimate commission earnings for an affiliate marketer based on sales volume and commission rate.
Open calculator →Commission Calculator for Amazon Associates
Estimate commission earnings from the Amazon Associates affiliate program.
Open calculator →Commission Calculator for Etsy / Platform Sales
Calculate the commission earned on a sale made through an affiliate or referral partnership with an online platform seller.
Open calculator →Commission Calculator for Financial Advisors (AUM)
Calculate a financial advisor annual fee based on assets under management.
Open calculator →Commission Calculator for Freelance Subcontractors
Calculate the payment split between you and a subcontractor on a freelance project.
Open calculator →Commission Calculator for Recruiters / Staffing Agencies
Calculate a recruiter placement fee based on the placed candidate salary.
Open calculator →Content Velocity to Rank Calculator
Estimate how many months of consistent content publishing it will take to reach a target keyword ranking.
Open calculator →Conversion Rate Calculator
Calculate your conversion rate from total visitors and conversions.
Open calculator →Conversion Rate Calculator for Email Campaigns
Calculate the conversion rate of an email marketing campaign.
Open calculator →Conversion Rate Calculator for Google Ads
Calculate the conversion rate of a Google Ads campaign from clicks to conversions.
Open calculator →CPC / CPM / CPA Calculator
Calculate your cost per click, cost per thousand impressions, and cost per acquisition from a single ad campaign.
Open calculator →E-Commerce Conversion Rate Calculator
Calculate your e-commerce store's conversion rate and revenue per session.
Open calculator →Email List Growth Rate Calculator
Calculate your net email list growth rate, accounting for new subscribers and unsubscribes.
Open calculator →Email Open Rate Calculator
Calculate your email open rate from emails sent and opened.
Open calculator →Facebook / Meta Ads Cost Calculator
Calculate your total Facebook/Meta ad spend and estimated impressions based on daily budget and CPM.
Open calculator →Funnel Conversion Rate Optimizer
Calculate the conversion rate at each stage of your marketing funnel and your overall funnel conversion rate.
Open calculator →Google Ads Budget Planner
Calculate the ad budget needed to hit a target number of conversions, based on average CPC and conversion rate.
Open calculator →Google Ads Cost Calculator
Calculate your total Google Ads campaign cost based on average CPC and expected clicks.
Open calculator →Influencer Marketing ROI Calculator
Calculate the return on investment for an influencer marketing campaign.
Open calculator →Insurance Agent Commission Calculator
Calculate an insurance agent's first-year and renewal commission earnings from a policy.
Open calculator →Landing Page Conversion Rate Calculator
Calculate your landing page conversion rate from visitors to captured leads.
Open calculator →Lead Generation Conversion Rate Calculator
Calculate the percentage of leads that qualify as sales-ready.
Open calculator →Lead Scoring Value Calculator
Calculate the total pipeline value and average value per lead based on close rate and average deal size.
Open calculator →LinkedIn Ads Cost Calculator
Calculate your total LinkedIn ad spend and estimated clicks.
Open calculator →Marketing Agency Pricing Calculator
Calculate what to charge a client based on your team's time cost and target profit margin.
Open calculator →Newsletter Sponsorship Ad Cost Calculator
Calculate the cost of a newsletter sponsorship based on subscriber count, open rate, and CPM.
Open calculator →NPS Score Calculator
Calculate your Net Promoter Score (NPS) from survey responses.
Open calculator →Pinterest Ads Cost Calculator
Calculate your total Pinterest ad spend and estimated clicks.
Open calculator →PR / Media Value Calculator (AVE)
Estimate the Advertising Value Equivalency (AVE) of earned media coverage.
Open calculator →Programmatic / Display Ads Cost Calculator
Calculate your total programmatic display ad spend and estimated impressions.
Open calculator →Real Estate Agent Commission Calculator
Calculate a real estate agent's commission earnings from a home sale, after the brokerage split.
Open calculator →Reddit Ads Cost Calculator
Calculate your total Reddit ad spend and estimated clicks.
Open calculator →ROAS (Return on Ad Spend) Calculator
Calculate your return on ad spend (ROAS) — the revenue generated for every dollar spent on advertising.
Open calculator →SaaS Free Trial Conversion Rate Calculator
Calculate the percentage of free trial signups that convert to paid customers.
Open calculator →Sales Call Conversion Rate Calculator
Calculate the percentage of sales calls that result in a closed deal.
Open calculator →Sales Commission Calculator
Calculate commission earned on a sale based on the sale amount and commission rate.
Open calculator →SEO Traffic Value Calculator
Calculate the equivalent paid advertising value of your organic search traffic.
Open calculator →Social Media Posting ROI Calculator
Calculate the return on time invested in organic social media posting.
Open calculator →TikTok Ads Cost Calculator
Calculate your total TikTok ad spend and estimated impressions based on daily budget and CPM.
Open calculator →YouTube Pre-Roll Ads Cost Calculator
Calculate your total YouTube pre-roll ad spend and estimated views.
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