App Install Conversion Rate Calculator
Marketing & SEOCalculate the percentage of app store page views that result in an install.
Page-to-Install Conversion Rate
The percentage of app store page visits that resulted in an install.
Found this calculator useful?
From Scratch To $10K/Month In 60 Days
This is a proven money making system that takes students by the hand to make at least $10,000 per month, every month. Students get 12 weeks of guided coaching in addition to the "MPS Super Funnel" and tools.
We value your privacy and promise not to sell or misuse your information. Here's our privacy policy.
Calculator Stats
Creators
Odeh Ahwal0people find this calculator helpful
Views
Helpful
Saved
Embeds
Calculator Stats
Creators
Odeh Ahwal0people find this calculator helpful
Views
Helpful
Saved
Embeds
Marketing & SEO calculators
Frequently Asked Questions
What is a typical app store conversion rate?
Average conversion rates from store page view to install commonly range from 20 to 30 percent across app categories, though top-performing apps with strong creative and reviews can see significantly higher rates.
What is App Store Optimization?
App Store Optimization, often called ASO, is the practice of improving an app store listing, including screenshots, description, icon, and reviews, specifically to increase the conversion rate from page view to install.
Why do app screenshots and preview videos matter so much for conversion?
Most users decide whether to install within seconds of viewing the store listing, making the first few screenshots and any preview video disproportionately influential on the install decision compared to lengthy text descriptions.
Spot a mistake? Tell us what's wrong.
Request a calculator. The most-requested ones get built first in our monthly batch.
Request a calculatorWant this calculator on your website?
Embed the App Install Conversion Rate Calculator on any site — no code needed. Customize colors, remove branding, and track usage.
