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E-Commerce Conversion Rate Calculator

Marketing & SEO

Calculate your e-commerce store's conversion rate and revenue per session.

Ad · Billboard
11,000,000,000
01,000,000,000
USD
$0.00$100,000,000.00

Conversion Rate

2.50%

The percentage of sessions that resulted in an order.

USD

Revenue per Session

$1.38

Average revenue generated per site session, useful for valuing traffic.

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Odeh Ahwal

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Odeh Ahwal
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Frequently Asked Questions

What is a good e-commerce conversion rate?

The typical range is 1-4% across most online stores, with the average often cited around 2.5-3%, though this varies by industry, traffic source quality, and average order value.

Why track revenue per session alongside conversion rate?

Revenue per session captures both conversion rate and average order value in one number, making it useful for valuing different traffic sources even when their conversion rates and order values differ.

Does mobile vs. desktop traffic affect conversion rate?

Yes, desktop traffic has historically converted at higher rates than mobile in many e-commerce categories, though this gap has been narrowing as mobile checkout experiences improve industry-wide.

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