Email Open Rate Calculator
Marketing & SEOCalculate your email open rate from emails sent and opened.
Open Rate
The percentage of sent emails that were opened.
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Odeh Ahwal0people find this calculator helpful
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Calculator Stats
Creators
Odeh Ahwal0people find this calculator helpful
Views
Helpful
Saved
Embeds
Marketing & SEO calculators
Frequently Asked Questions
What is a good email open rate?
Average open rates vary by industry, but 20-30% is generally considered healthy across most industries — niche or highly engaged subscriber lists can see 40%+ rates.
Why might my open rate seem lower than expected?
Apple Mail Privacy Protection and similar features now pre-fetch and mask opens for many subscribers, inflating reported opens for some platforms while suppressing them for others — open rate has become a less reliable metric over time as a result.
How can I improve my open rate?
Stronger subject lines, sender name recognition, list hygiene (removing inactive subscribers), and consistent sending cadence are the most reliable ways to improve open rates over time.
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