Email List Growth Rate Calculator
Marketing & SEOCalculate your net email list growth rate, accounting for new subscribers and unsubscribes.
Net Growth Rate
Your net list growth as a percentage of your starting list size.
Net Growth
600
Your net change in subscriber count this period.
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Calculator Stats
Creators
Odeh Ahwal0people find this calculator helpful
Views
Helpful
Saved
Embeds
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Frequently Asked Questions
Why track net growth instead of just new subscribers?
Tracking only new subscribers can mask a shrinking list if unsubscribes and bounces are high — net growth rate gives a true picture of whether your list is actually growing or just churning.
What is a healthy list growth rate?
A monthly net growth rate of 2-5% is healthy for most active lists, though this varies significantly based on list age, content cadence, and how actively you're promoting list signups.
What counts as a healthy unsubscribe rate?
Unsubscribe rates under 0.5% per send are generally considered healthy — consistently higher rates may signal content-audience mismatch, sending too frequently, or poor list quality.
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