Agency Valuation Calculator
BusinessEstimate an agency valuation using an EBITDA multiple method.
Estimated Valuation
An estimated agency valuation, using an EBITDA multiple method.
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Odeh Ahwal0people find this calculator helpful
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Frequently Asked Questions
What is a typical EBITDA multiple for service agencies?
Most marketing, creative, and consulting agencies sell in the range of 3 to 6 times EBITDA, though larger agencies with diversified clients and recurring retainer revenue can command higher multiples.
What factors push an agency multiple higher?
Diversified client base with no single client representing a large share of revenue, recurring retainer-based revenue over project work, and a strong management team not solely dependent on the founder all tend to increase the achievable multiple.
Why use EBITDA instead of revenue for agency valuation?
Agencies are labor-intensive businesses where profitability varies significantly based on staffing efficiency, so EBITDA, which reflects actual operating profit, is generally considered a more meaningful valuation basis than top-line revenue alone.
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