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Click-Through Rate (CTR) Calculator

Finance

Calculate click-through rate (CTR), the percentage of ad impressions that resulted in a click.

Ad · Billboard
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0100,000,000,000

Click-Through Rate (CTR)

9.091%

The share of ad impressions that resulted in a click.

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Odeh Ahwal

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Odeh Ahwal
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Ad · 300×250
Ad · 300×250

Frequently Asked Questions

How is click-through rate (CTR) calculated?

CTR = (Number of Clicks / Ad Impressions) x 100.

What is a good CTR?

A good CTR varies widely by platform, ad format, and industry, but display-ad CTRs commonly fall in the 0.5% to 2% range, while search-ad CTRs are typically higher.

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