SaaS Metrics Calculator (Customer LTV)
FinanceCalculate customer lifetime value (LTV), a core SaaS unit-economics metric, from ARPA, churn, gross margin, and account expansion.
Customer Lifetime Value (LTV)
The projected total gross-margin-adjusted revenue from an average customer over their full lifetime with your product.
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Frequently Asked Questions
How is SaaS customer lifetime value (LTV) calculated?
LTV = [0.5 x (1/Churn) x (2 x ARPA + Account Expansion x ((1/Churn) - 1))] x Gross Margin. This accounts for average revenue per account, how long customers typically stick around (the inverse of churn), and any revenue expansion over the customer's lifetime.
Why does this calculator focus on LTV specifically?
LTV is the core forward-looking SaaS unit-economics metric that ties monthly recurring revenue, churn, and margin together into a single lifetime value figure -- the most commonly requested 'SaaS metric' calculation.
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