ROI Calculator for Google Ads / PPC
Investing & MarketsCalculate the return on investment for a Google Ads or other PPC campaign.
PPC ROI
Your return on investment for this Google Ads or PPC campaign spend.
Net Profit
$11,000
Your net profit from this PPC campaign.
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Creators
Odeh Ahwal0people find this calculator helpful
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Helpful
Saved
Embeds
Investing & Markets calculators
Frequently Asked Questions
How is PPC ROI different from ROAS?
ROAS measures revenue per dollar of ad spend, while ROI measures net profit as a percentage of cost — ROI is generally the more complete metric since it accounts for whether the campaign was actually profitable after costs.
Should product cost be factored into PPC ROI?
For an accurate profitability picture, yes, total revenue should be reduced by product or service delivery cost before comparing against ad spend, otherwise high revenue can mask a campaign that is actually unprofitable.
What is a strong PPC campaign ROI?
It varies significantly by industry and margin structure, but many advertisers target a minimum of 100 to 200 percent ROI to ensure ad spend is meaningfully profitable, not just breaking even.
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