Customer Lifetime Value (LTV) Calculator
BusinessEstimate the total revenue a typical customer will generate over their entire relationship with your business.
Customer Lifetime Value
Estimated total revenue from an average customer over their full relationship with you.
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Calculator Stats
Creators
Odeh Ahwal0people find this calculator helpful
Views
Helpful
Saved
Embeds
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Frequently Asked Questions
Why does LTV matter?
LTV tells you how much revenue a typical customer is worth over time, which is essential for deciding how much you can profitably spend to acquire new customers (your CAC).
How can I increase customer lifetime value?
You can increase LTV by raising average order value (upsells, bundles), increasing purchase frequency (re-engagement, subscriptions), or extending customer lifespan (better retention, loyalty programs).
What is a healthy LTV to CAC ratio?
A common benchmark is an LTV at least 3 times your customer acquisition cost (a 3:1 ratio or higher), which suggests a sustainably profitable growth model.
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