LTV Calculator for Mobile Apps
BusinessCalculate user lifetime value for a mobile app from ARPDAU and average retention.
User Lifetime Value
Estimated lifetime value per user
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Odeh Ahwal0people find this calculator helpful
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Calculator Stats
Creators
Odeh Ahwal0people find this calculator helpful
Views
Helpful
Saved
Embeds
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Frequently Asked Questions
What is ARPDAU?
Average Revenue Per Daily Active User — total daily revenue divided by daily active users.
How is this different from app-install-conversion-rate-calculator?
That tool measures install-to-conversion rate; this estimates the total value of a user once they convert.
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