LTV Calculator for SaaS / Subscription Business
BusinessCalculate customer lifetime value for a SaaS or subscription business from ARPU and churn rate.
Customer Lifetime Value
Estimated lifetime value per customer
Average Customer Lifetime
33.3
Average months a customer stays subscribed
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Odeh Ahwal0people find this calculator helpful
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Calculator Stats
Creators
Odeh Ahwal0people find this calculator helpful
Views
Helpful
Saved
Embeds
Business calculators
Frequently Asked Questions
How is this different from customer-lifetime-value-calculator?
That tool is general-purpose; this is the LTV Calculator parent-series variant using the standard SaaS churn-based formula.
Why multiply by gross margin?
LTV should reflect profit contribution, not just revenue, so gross margin converts revenue-based lifetime value into a profit-based figure.
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